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Sano Travel Guide — Outlets, Sano Ramen & Yakuyoke Daishi

A down-to-earth city in Tochigi’s south-west corner where people come to shop, eat noodles and pray for a lucky year.

Why visit Sano

Sano sits where the Kanto plain meets the first hills, 90 minutes or less from central Tokyo. It has three claims on a visitor’s time. Sano Premium Outlets, laid out like an American East Coast town, is one of the largest outlet malls in the Tokyo region, with around 180 shops and direct highway buses from the city.

Sano ramen is among Japan’s best-known regional styles: a clear, light soy-sauce broth with soft, flat, irregular noodles, traditionally rolled out with a long pole of green bamboo. Well over a hundred shops serve it.

And Sano Yakuyoke Daishi is one of the three great temples of the Kanto region for yakuyoke — prayers to avert misfortune, particularly in the “unlucky years” of Japanese tradition. It is thronged at New Year. Add a hilltop castle ruin inhabited by friendly cats and you have a relaxed day out, easily paired with Ashikaga Flower Park.

How long to stay

Half a day for temple and ramen; a full day if you plan to shop seriously or drive up to the castle ruins.

Where to base yourself

Business hotels stand near Sano station and around the expressway interchange and outlets. Most people visit as a day trip from Tokyo, or stay one night to combine Sano with Ashikaga’s evening illuminations.

Sano highlights

  • A bowl of bamboo-rolled Sano ramen
  • Bargain-hunting at Sano Premium Outlets
  • A good-luck prayer at Sano Yakuyoke Daishi
  • The view — and the cats — at the Karasawayama castle ruins
  • The glass-clear spring of Izuruhara Benten Pond
  • “Imo-furai”, skewered deep-fried potato with sauce
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Where to stay

Where to stay: Sano

Hand-picked hotels and ryokan in and around Sano, with guest scores from Trip.com.

City hotel

Candeo Hotels Sano

8.8 59

A business hotel with a top-floor bath, near the expressway and Sano Premium Outlets.

from US$50 / night See rates
City hotel

Hotel Route-Inn Sanofujioka Inter

8.0 47

A chain business hotel by the Sano-Fujioka interchange, handy for drivers and the outlets.

from US$40 / night See rates
City hotel

Super Hotel Sano Fujioka

8.8 35

A budget chain hotel near the interchange and outlets.

from US$40 / night See rates
City hotel

Hotel Select Inn Sano-Ekimae

7.1 69

A simple low-cost hotel in front of Sano station.

from US$24 / night See rates

All Sano hotels on Trip.com

Guest scores, rates and availability via Trip.com. Rates are indicative and change daily.

Southern Tochigi

Combine Sano with

Ashikaga

World-famous wisteria and winter illuminations at Ashikaga Flower Park, plus Japan’s oldest school and a moated samurai temple.

Tochigi City

A “little Edo” of black-walled storehouses along a willow-lined river, explored by pole boat — the town the prefecture is named after.

Plan your trip

See Sano the easy way

See live prices and availability for Sano tours, tickets and day trips from Tokyo on GetYourGuide.